Summary: I asked Scott Belsky the age-old product cliché — is product management a science or an art? His answer was that it’s clearly both. Sure, product management has scientific themes — there’s the experimentation, testing, and data. But it also calls on some things that are more qualitative, like empathy for the user and the creativity necessary to stay competitive. Before he was the chief product officer at Adobe, he was the CEO and founder of Behance, a platform that allows creatives to share their portfolios. He also had a brief stint as an entrepreneur and investor, and wrote two books: Making Ideas Happen, and The Messy Middle. This week on Product Love, Scott and I talked about the science and art of product management.
