Brandon Chu joins Product Love to talk about the first principles of product management

Summary: You probably have seen the name “Brandon Chu” floating around PM-side of the internet, if you’re an avid reader. He’s the creator of the Black Box of Product Management, a site that “shines the light on the PM discipline.” There are tons of amazing frameworks and articles on making good decisions or just growing in your craft. That’s why I had to have him on the podcast. Brandon goes into detail about what it was like to shape the product organization -- even amidst skepticism about what product managers exactly do (a PM’s favorite question). What defined success for product managers? How could they help their teams when the ratio to developers looked like 1:100? What steps did he take to figure out the team’s mandate? How could he evangelize product within an engineering-centric organization? Brandon says it best, when he says that his own story of growth is the story of growth of product management at Shopify.