70. Agile Marketing with Stacey Ackerman




The Agile Coffee Podcast show

Summary: <br> Vic was joined by Chris Hurney (<a rel="noreferrer noopener" href="https://twitter.com/chris_hurney" target="_blank">@chris_hurney</a>) and first-time guests Stacey Ackerman(<a href="https://twitter.com/chris_hurney">@</a><a rel="noreferrer noopener" href="https://twitter.com/agile4marketers" target="_blank">agile4marketers</a>) and Cliff Rosa(<a href="https://twitter.com/chris_hurney">@</a><a rel="noreferrer noopener" href="https://twitter.com/mrrosa2" target="_blank">mrrosa2</a>) to discuss Stacey's favorite topic: Agile Marketing. Some questions covered include:<br> <br> <br> <br> * How does a Sales/Marketing group's use of Agile differ from IT's* What is Business Agility?* How has Agile for Marketing evolved and where is it now?* Do you need to be expert in Scrum or Kanban in order to implement Agile for Marketing?<br> <br> <br> <br> Resources mentioned in this episode:<br> <br> <br> <br> * Agilify Coaching &amp; Training (<a rel="noreferrer noopener" href="http://agilifytraining.com/" target="_blank">agilifytraining.com</a>) - Stacey's company whose mission is to "help companies find a better way to work"* see <a rel="noreferrer noopener" href="http://agilifytraining.com/articles/" target="_blank">Stacey's contributions</a> to MarTech Today magazine* read <a rel="noreferrer noopener" href="http://agilifytraining.com/blog/" target="_blank">case studies</a> that Stacey's team has captured* <a rel="noreferrer noopener" href="https://www.eventbrite.com/e/stacey-ackermanorange-countyagile-for-marketers-trainingsept2020-tickets-111744284162?aff=coffee" target="_blank">Agile for Marketing</a> - Stacey's upcoming class (Sept 16-17) offered via Rocket Nine Solutions* <a rel="noreferrer noopener" href="https://monday.com/" target="_blank">monday.com</a> - an online tool for managing teams* <a rel="noreferrer noopener" href="https://www.canva.com/" target="_blank">canva.com</a> - an online tool for mocking up graphics / wireframes* <a rel="noreferrer noopener" href="https://businessagility.institute/" target="_blank">Business Agility Institute</a>* <a rel="noreferrer noopener" href="https://agilemarketingmanifesto.org/" target="_blank">Agile Marketing Manifesto</a><br> <br> <br> <br> Follow the show on twitter at <a rel="noreferrer noopener" href="https://twitter.com/agilecoffee" target="_blank">@AgileCoffee</a> and please consider becoming a show patron at <a rel="noreferrer noopener" href="https://www.patreon.com/agilecoffee" target="_blank">patreon.com/agilecoffee</a>. Thank you!<br> <br> <br> <br> <br> <br> <br> <br> Are you looking for a game to teach self-organization and empirical process control to teams? <a rel="noreferrer noopener" href="http://cardzinga.com/" target="_blank">CardZinga!</a> can be played in-person or online. Get the instructions and see examples at <a rel="noreferrer noopener" href="http://cardzinga.com/" target="_blank">CardZinga.com</a><br>