Using Therapy to Heal Business and Bouncing Back with Jacqueline Lieberman and Aaron Scott Young

Summary: Your brand’s DNA is an important part of nailing your marketing and communicating effectively; CEO and Founder of BrandCrudo, Jacqueline Lieberman, calls this your ‘brand North Star’. We discuss common reasons businesses lose focus, and how to take a psychotherapy approach to analyzing businesses. Then, Aaron Scott Young, Chief Strategy Officer of The Unshackled Owner, details his journey from successful businessman to jail and back again. Learn how clarity and a strong team can help you reach the top