Summary: Lisa Magnuson shares valuable insights about what 41 Sales VP's have to say about their greatest challenges, especially when it comes to building a 5X deal engine. She’ll answer some questions like: Why is pre-call planning one of the most powerful tools in a seller's arsenal? Are 'War rooms' the norm in your company? If not, find out why they should be. Lisa has walked in the shoes of sales leaders, including small business owners. She was an award-winning sales manager and led the charge as a Sales VP for several sales organizations across a variety of geographies, including executive positions with two Fortune 50 companies. Lisa is a published author of countless articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™. She is the author of multiple award winning books including her latest book, The TOP Sales Leader Playbook: How to Win 5X Deals - Repeatedly. Download the Pre-Call Sales Plan at Topline Sales. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
