Summary: These are strange times for many business owners - they are planning for an uncertain future, moving their operations onlineand trying to find a new normal for “business as usual.” How can they solve difficult problems during difficult times? Innovation expert Stephen Shapiro says business owners shouldn’t be focusing on trying to figure out the solutions to the problems they are having. Instead, they need to make sure they are focusing on the right problem - so they can solve them the right way -- by thinking innovatively. Stephen started his innovation work over 20 years ago while leading a 20,000 person innovation practice at Accenture. Since then he has written six books on innovation. His latest book, Invisible Solutions: 25 Lenses That Reframe and Help Solve Difficult Business Problems was released March 2020. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
