Summary: Today, Gen Z (ages 13-25) makes up 2 in 5 American consumers! Yet it's harder than ever to scale with this demographic, who boasts an 8-second attention span and is constantly evolving. These are new consumers—ones you need a fresh strategy to reach. Walk away from this episode with guest Sarah Weise empowered to shift your marketing strategy for this new consumer. Sarah Weise is the CEO of award-winning market research firm Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and U.S. Army. Sarah helps brands achieve a laser-focus on their customers to scale their businesses. She lectures at Georgetown University and speaks at conferences worldwide (when there's not a pandemic!). Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
