An Insider’s Look at SEO Software Company, SEMrush




Art of the Kickstart show

Summary: In this episode of Art of the Kickstart, we interviewed Fernando Angulo, Head of Communications at SEMrush, an online visibility analytics software. As an all-in-one marketing tool, SEMrush not only offers solutions for SEO, but also provides support for PPC, content, social media and competitive research. Listen in to hear how SEMrush has grown in the past decade and the ways Fernanado's team works remotely.<br> Topics Discussed and Key Takeaways<br> <br> <br> <br> * What inspired him to join SEMrush nine years ago, when the company began their marketing efforts<br> * How SEMrush collects feedback from their community to improve the software<br> * How his team is effective at working remotely before and during the global pandemic<br> * What the future of SEMrush looks like<br> <br> <br> <br> <br> Links<br> <br> * <a href="https://semrush.com">SEMrush</a><br> * <a href="https://www.amazon.com/gp/product/0143126563/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0143126563&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=7663fd86985254c86eb099910afdd957">Getting Things Done: The Art of Stress-Free Productivity by David Allen</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art Of The Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art Of The Kickstart is honored to be sponsored by Gadget Flow.<br> Roy Morejon:<br> The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art Of The Kickstart. Today, we’ve got a really special guest with us. Today, we are talking with Fernando Angulo, head of communications at SEMrush. So, SEMrush has been around since a long, long time. We at Enventys Partners have actually been clients of SEMrush since 2012. So, eight years of utilizing this service and tool. So, I’m really excited to be speaking with Fernando, because he’s been in SEMrush since the beginning of the company’s marketing efforts.<br> Roy Morejon:<br> He’s built an all star marketing team. So, we’re going to talk about remote work a little bit along with launching SEMrush. He’s definitely one of the most recognized faces for the brand out there, speaking at conferences all over the world, everywhere. He specializes in the B2B marketing side, e-commerce, as well as influence marketing, and he’s trained some amazing teams in companies like Expedia, T-Mobile, PrestaShop, and Bing. So, Fernando, thank you so much for joining us today Art Of The Kickstart.<br> Fernando Angulo:<br> Hi, Roy. Thank you for having me here. It’s great to be here today.<br> Roy Morejon:<br> Yeah, and we’re really excited to have you on. We’ve been big fans of your software and really are excited to talk to our audience and startups and founders out there in terms of how they can potentially be utilizing...