Summary: In this episode of Art of the Kickstart, we interviewed Matt Adams, founder of The Decent Co., creators of The Decent Butcher Block. Elegantly engineered to blend traditional craftsmanship with modern design, The Decent Butcher Block is a durable cutting board that's built to last a lifetime. Learn about the inspiration behind the product and its road to Kickstarter.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * What inspired Matt Adams to create The Decent Butcher Block<br> * The design process including how the poduct's features were decided<br> * The biggest surprise that came with launching the Kickstarter campaign<br> * The importance of early bird perks and how it can affect a crowdfunding campaign<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/thedecentco/the-decent-butcher-block-cutting-boards-built-to-last?ref=ep.go2.fund/butcherblock">The Decent Butcher Block on Kickstarter</a><br> * <a href="https://www.amazon.com/gp/product/1625274491/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1625274491&linkCode=as2&tag=artofthekic-20&linkId=a42999bab87599b5c740cc236b73817d">Blue Ocean Strategy by W. Chan Kim</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today, I am talking with Matt Adams, founder of The Decent Company. Matt, thank you so much for joining us today on the show.<br> Matt Adams:<br> Thanks for having me, Roy. I appreciate it.<br> Roy Morejon:<br> So, I’m trying to become a better cook, now that we’re all at home and spending more time with our family and you have created an amazing cutting board truly built to last, you’ve done a ton of engineering in this thing. So really excited to talk to the audience about this innovation, but really I’m excited to hear from you in terms of where did this start? What inspired you to create this product?<br> Matt Adams:<br> Yeah, it goes back quite a few years. I’ve been actively working on this project and the company for about two years since December 18th, 2018. That was kind of the day that everything crystallized and decided to proceed. But before that, I’d been kicking around some ideas as well. I’m an amateur cook, I cook at home a little bit myself. I wouldn’t call myself a foodie or a home chef or anything official, but I had been frustrated by cutting boards, failing on me, that’s in my Kickstarter intro video and it’s true. That really is kind of the inspiration that kicked this whole thing off. And that has been years and years now.
