Summary: In this episode of Art of the Kickstart, we interviewed Denny Chiang, founder of Projext & Co., creators of Scooter One Shoes. As sustainably designed sneakers, Scooter One also serves practical purposes as they're fully-cushioned, lightweight, durable, temperature-regulating and weather-resistant. Listen in and learn about the brand's product development journey and their Kickstarter experience.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * The inspiration behind Scooter One Shoes<br> * The extensive trial and error process that comes with designing footwear<br> * How Projext & Co. sourced socially-conscious manufacturers<br> * The biggest surprise they've encountered in their crowdfunding campaign<br> <br> <br> <br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/309673325/scooter-one-the-most-comfortable-high-tech-classic-sneaker?ref=aotk.go2.fund&utm_medium=referral&utm_source=aotk.go2.fund">Scooter One Shoes on Kickstarter</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development, and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with Crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today, I am speaking with Denny Chiang, co-founder of Projext & Co., And the current active campaign Scooter One Shoes. Denny, thank you so much for joining us today on Art of the Kickstart.<br> Denny Chiang:<br> Thanks for having me here.<br> Roy Morejon:<br> Yes. I’m really excited. We love fashion brands, we love footwear, and most folks on Kickstarter love it as well. Your company, Projext & Co., a group of footwear industry experts, international designers, engineers, and creators. I’m really excited to talk about the active campaign, Scooter One Shoes, as truly being the most advanced minimalistic sneaker. So if you would, for our audience, give us some background of where this all started, and what inspired you to create the Scooter One Shoe.<br> Denny Chiang:<br> All right. For sure. It all started last summer, in July, when one day I was on a phone call with one of my co-founders of Projext. The phone call was regarding two of the unique materials that we recently encountered, and thought that would be amazing fits to footwear products. This material is our patented Prime Fiber leather, which is later used as the upper material of Scooter One. And what we call Souffle Fit technology, the gentle to skin fabric, used as sock and lining of our shoes. This materials are sustainable, they are also functional, so that’s why we want to use them. Both materials are hybrid. Each of the materials make up two different kinds of material and we mix them together and take only the best functional properties ...
