Summary: In this episode of Art of the Kickstart, we interviewed Jacob Webb and Craig Hammond, cofounders of Stairslide, the children's slide for indoor stairs. As a safer alternative to sleeping bags, cardboard boxes and laundry baskets, Stairslide is durable, lightweight and can be stored easily. Not only did Craig Hammond help create this campaign, but he's also updated us on the status of <a href="https://artofthekickstart.com/innovative-approach-solving-bedwetting-craig-hammond-aotk-233/">PEEjamas</a>, another project he's guided to crowdfunding success. Listen in and learn about how this pair of creators met as well as Stairslide's road to Kickstarter.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * The mistake of overcomplicating a product and how they avoided that with Stairslide<br> * The importance of safety and the hoops they jumped when designing a children's product<br> * The marketing prepwork that crowdfunding agency, Enventys Partners, helped with<br> * The storytelling formula they used in Stairslide's kickstarter video<br> * Where Craig and Jacob see the future of crowdfunding<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/stairslide/stairslide-indoor-slide-for-stairs">Stairslide on Kickstarter</a><br> * <a href="https://www.peejamas.com/">PEEjamas</a><br> * <a href="https://www.amazon.com/gp/product/0062449923/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0062449923&linkCode=as2&tag=artofthekic-20&linkId=39fa46db668a47188ab7edc9bfd4d87b">The Paradox of Choice by Barry Schwartz</a><br> * <a href="https://www.amazon.com/gp/product/0066620996/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0066620996&linkCode=as2&tag=artofthekic-20&linkId=8bcab9cd85b742a884991bda6cb5443c">Good to Great: Why Some Companies Make the Leap and Others Don't by James C. Collins</a><br> * <a href="https://www.amazon.com/gp/product/0884271951/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0884271951&linkCode=as2&tag=artofthekic-20&linkId=9b92101d46dd4445552504b6c69314e5">The Goal by Eliyahu M. Goldratt</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today we are talking with Jacob Webb and repeat guest, Craig Hammond. Jacob, Craig, thank you so much for joining us today on the show.<br> Jacob Webb:<br> Thank you.<br> Craig Hammond:<br> Yeah. Thanks for having us. Excited to be back.<br> Roy Morejon:<br> Yeah. It’s great to have you back and another innovation for children, I love this product, having kids,
