June 9, 2000: Apple, TWBAChiatDay Win Award for “Think Different” Campaign




This Day in Apple History show

Summary: The "Think Different" campaign might not have been grammatically correct but it was well received. The ads featured luminaries such as Ghandi, Francis Ford Coppola (mistaken frequently for Steve Wozniak) and John Lennon. After highlighting the "difference makers" Apple urged the viewer to "Think Different."The point of the…