Summary: In this episode of Art of the Kickstart, we interviewed Timothy Lee and Michael Graham, co-creators of the Mozu Hanger, the friendliest hanger on the planet. As a slim, earth-friendly hanger, Mozu has an innovative notch that eliminates the stretching of collars. Listen in to hear about the brand's product development journey and how they came to crowdfund on Kickstarter.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * Timothy and Michael's backstory and the inspiration behind creating the Mozu Hanger<br> * The design process and how they decided on it's features and materials<br> * The prep work leading up to the launch of the Mozu Hanger campaign<br> * Their biggest takeaway throughout the Kickstarter campaign<br> <br> <br> <br> <br> Links<br> <br> * <a href="https://www.mozuhanger.com/">Mozu Hanger</a><br> * <a href="https://www.kickstarter.com/projects/1106375862/mozu-hanger">Mozu Hanger on Kickstarter</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow.<br> Roy Morejon:<br> The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today, I am speaking with two co-creators of the Mozu Hanger, Tim Lee and Michael Graham. Tim and Michael, thank you so much for joining me today on Art of the Kickstart.<br> Timothy Lee:<br> Thanks for having us.<br> Roy Morejon:<br> Yeah. So I’m really excited to talk about this truly innovative, eco-friendly clothing hanger. You guys, it’s so unique that you actually were awarded a design patent for it. And the engineering behind this thing is really amazing. The fact that you can hang and remove clothes without unbuttoning buttons, which I know is just really annoying, stop overstretching your collars, all of that, the engineering and the design that you guys did on this, even fits like baby clothes to adults. So I’m really excited to hear where it all started and what inspired you guys to create Mozu.<br> Timothy Lee:<br> Yeah, so basically the hanger started off as kind of a test project, Michael and I, and a couple other friends were basically looking to start a sustainable-focused design firm. And we thought it might be good just to flush out our processes by picking a common household item and redesigning it and just seeing how that process worked and using those lessons learned to move forward. And we ended up coming up with the Mozu Hanger first by looking at how we can make hangers more sustainable because of the issue where millions of hangers or plastic hangers are being disposed of and ending up in landfills every year.<br> Timothy Lee:<br> And so we looked at some different materials and settled in on ...
