Summary: In this episode of Art of the Kickstart, we interviewed Daniel Ekstam, Cofounder of ZEEKSACK, a Swedish design brand, driven by functionality. As creators of travel gear & accessories to help calm your mind and organize your life, ZEEKSACK recently released the Organizer, a multifunctional backpack designed to fit everything you need, the way you need it. Listen in and learn about the brand's product development journeys and it's road to Kickstarter.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * Daniel Ekstam's background as a lighting technician and the inspiration behind ZEEKSACK<br> * How Daniel determined what features to included in ZEEKSACK's final design<br> * The challenges that came with sourcing and manufacturing ZEEKSACK<br> * How the ZEEKSAK team prepared their marketing materials to launch on Kickstarter<br> * The biggest takeaway throughout the entire crowdfunding process<br> <br> Links<br> <br> * <a href="https://www.zeeksack.com/">ZEEKSACK</a><br> * <a href="https://www.kickstarter.com/projects/zeeksack/the-organizer-fit-everything-you-need-the-way-you-need-it">ZEEKSACK on Kickstarter</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.<br> Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts.<br> Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am talking with Daniel Ekstam, founder and CEO of ZEEKSACK. Daniel, thank you so much for joining us today on Art of the Kickstart.<br> Daniel Ekstam:<br> Thank you for having me. Thank you.<br> Roy Morejon:<br> So you’ve got a product that’s about to launch, The Organizer, a really beautifully designed multifunctional backpack, designed to calm your mind and fit everything that you need. So I’m interested to hear about where this all began and what inspired you to create ZEEKSACK?<br> Daniel Ekstam:<br> Well, it began quite a few years ago, actually, where I spent a lot of time on the road as a lighting technician, I spent somewhere between 250 and 300 days on the road. And I started to think about getting out of that lifestyle, that’s not a job, that’s a lifestyle, but before I managed to do that, I kind of ended up getting burned out and sitting at home with a burned out diagnosis. And I never kind of let that idea of creating something of my own go, and when on my road to recovery, I figured that organization, everyday small detail stuff like that really helped me, and where I didn’t organize, and where I didn’t think about that, it really, really affected my wellbeing.<br> So I started to organize my bags because I wanted to get back to my lifestyle and work of traveling around. And I really felt that the way I did it, I slashed up an old bag,
