Summary: In this episode of Art of the Kickstart, we interviewed Esti Chazanow, Co-Founder of LIV Watches, a boutique timepiece maker. As a direct-to-consumer microbrand, LIV Watches hand crafts precise, durable, high-quality, accessibly-priced, Swiss-made, limited-edition watches capable of keeping up with an adventurous, bold lifestyle. With four successful campaigns under their belt, Esti explains the brand's product development journeys and how they garnered such an incredible fan base. <br> <br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * The backgrounds of the founders and their inspiration behind the brand<br> * How they use Kickstarter as a virtual venue to host launch parties for their limited-edition timepieces<br> * The prep work involved with the release of each new product* The marketing methods used to gain new audiences* Esti's best tip for project creators just starting out in the crowdfunding industry<br> <br> Links<br> <br> * <a href="https://www.livwatches.com/">LIV Watches</a><br> * <a href="https://www.kickstarter.com/projects/chazanow/the-most-rebellious-swiss-automatic-watch-ever-liv">Rebel - The Latest LIV Watch on Kickstarter</a><br> * <a href="https://www.amazon.com/gp/product/1501135929/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1501135929&linkCode=as2&tag=artofthekic-20&linkId=956069c3f82b97cb68279679d205f41e">Shoe Dog by Phil Knight</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br>
