EP262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

Summary: In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.