Summary: For most people, it’s been a while since they smelled a fragrance they were crazy about and shopping for fragrances can be overwhelming. A giant wall of expensive looking bottles, names that have nothing to do with the actual smell, and salespeople pushing commissioned products – you get home and not only does the scent smell nothing like it did in the shop, you’ve spent money on a perfume you may never wear again. The solution? INDIEHOUSE Modern Fragrance Bar, a new concept in fragrance now open in the heart of downtown Alpharetta, just north of Atlanta. The interactive clean fragrance bar features niche brands offered in a creative boutique atmosphere including a custom mixing bar, DIY workshops and a retail space with 42 independent brands from around the world, including 150 individual scents that you can’t smell anywhere else in Atlanta. Website: www.indiehousefragrances.com Follow: @indiehousefragrances Created by Alpharetta resident, brand development executive and mom Carrie Hadley, INDIEHOUSE is a new concept in the world of modern perfumery. After spending time in the south of France and developing proprietary house scents at a perfumer’s studio in Los Angeles, Carrie spent years researching the industry and analyzing the fragrance shopping experience. “I started to realize that what the world needed was not another fragrance brand, but rather, a better way to experience the many amazing independent brands already available on the market,” said Carrie Hadley, founder and creative director of INDIEHOUSE. “I figured if I could bring together the best in clean fragrance then offer the opportunity to try your hand at creating your own, it would be a win for customers. Not to mention a fun evening out!” INDIEHOUSE only carries brands that adhere to strict EU laws and carefully screens brands for compliance, declining any that are included on the “dirty” or “suspicious” list. For those guests looking for 100% pure fragrances with zero synthetics, INDIEHOUSE has curated a “100% Botanical” category which is designated by the “SQUEEKY” symbol, these brands guarantee they are crafted using zero synthetic ingredients, only pure essential oils, purified water and organic alcohol. “Fragrance has this amazing magical ability to bring people together because it can be so personal and inviting,” added Hadley. “It’s the spark that can start conversations. We wanted to bring a unique experience to the South, giving customers a choice to purchase clean, niche fragrances from around the world or to mix their own scent in a fun, boutique atmosphere, creating their own signature fragrance to reflect the mood and personality they want to convey.” The INDIEHOUSE experience includes: • Mixing Bar - flex your creativity and create a bespoke scent with a team of experienced fragrance curators. The six INDIEHOUSE fragrance accords are designed to be mixed together or can stand on their own with no enhancements. Customers decide which of the six blends are perfect for communicating their style, choosing them blindly with no distracting names or packaging to influence a decision. Yes, there are also recipe cards for the easily overwhelmed crowd. People can name their own personal creation and INDIEHOUSE will create a custom label with the date, the fragrance name and of course, the customer’s name as the perfumer. The INDIEHOUSE sustainable refill service allows each full size bottle to be returned and refilled for half the price. • DIY Workshops – enjoy Scent Blending 101 with the INDIEHOUSE fragrance team. Enjoy a 2-hour basic workshop and make a personalized fragrance from 30 perfume accords. Group classes with friends and family or private events are also available and many customers will find this a creative option for birthday parties, bridal showers, teambuilding events and more. • Retail – explore one of the largest collections of scents in the Southeast. To set the stage, fragrances are organized by the mood that...
