Summary: In this episode of Art of the Kickstart, we interviewed Tayson Whittaker, President of Outdoor Vitals, a premium outdoor gear company. With a unique, direct-to-consumer business model, Outdoor Vitals is able to provide high-quality camping equipment at competitive prices compared to retailers. Listen in and learn about the brand's product development journeys and Tayson's tips for Kickstarter novices.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * Tayson Whittaker's background and the inspiration behind Outdoor Vital's first crowdfunding campaign, MummyPod<br> * Why they decided to reach consumers through Kickstarter instead of Amazon<br> * How they prepared for the launches of their last two campaigns, Satu Adventure Pants and LoftTek Adventure Jacket<br> * How the team at Outdoor Vitals interacts with their community of backers<br> * What the process has been like on Indiegogo when switching to InDemand<br> <br> <br> <br> <br> Links<br> <br> * <a href="https://outdoorvitals.com/">Outdoor Vitals</a><br> * <a href="https://www.kickstarter.com/projects/outdoorvitals/satu-adventure-pants-comfort-and-performance-meet-style?ref=profile_created">Satu Adventure Pants on Kickstarter</a><br> * <a href="https://www.kickstarter.com/projects/outdoorvitals/lofttek-adventure-jacket">LoftTek Adventure Jacket on Kickstarter</a><br> * <a href="https://www.kickstarter.com/projects/outdoorvitals/mummypodtm-first-sleep-system-for-hammock-and-grou">MummyPod on Kickstarter</a><br> * <a href="https://www.amazon.com/gp/product/1401957900/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1401957900&linkCode=as2&tag=artofthekic-20&linkId=a952d31b8ec19f73f859523f7e1e467e">Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.<br> Roy Morejon:<br> Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today, I am super excited to be speaking with Tayson Whittaker, the President of Outdoor Vitals. So Tayson and his team are three time creators on Kickstarter. They have now surpassed over 9,000 backers on their campaigns and have raised over a million dollars. We started working with the company back in 2018 on their LoftTek Jacket campaign. And they’ve recently just finished their amazing ultra comfortable pants, the Satu. So Tayson, thank you so much for joining us today on Art of the Kickstart.<br> Tayson Whittaker:<br> Yeah. Happy to be here.<br> Roy Morejon:<br> So I’m excited to hear your story just because I know ...
