Summary: <p>On today's <a href="https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78">special episode</a>, jeff hosts a live panel discussion from <a href="https://store.hp.com/us/en/mdp/laptops/hp-omen--1#!&tab=vao">OMEN</a> with two key players in the progressive gaming industry. <a href="https://www.instagram.com/fazenikan/?hl=en">Nikan Nadim</a> aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization <a href="https://www.instagram.com/fazeclan/?hl=en">FaZe Clan</a>. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (<a href="https://www8.hp.com/us/en/home.html">Hewlett-Packard</a>). </p> <p>In recent years esports has skyrocketed into popularity, now becoming a billion dollar industry and soon to surpass more viewership than the NFL, MLB and NBA. Gaming is no longer a "basement activity" but a cultural norm. Companies like HP have developed a product line called <a href="https://www.instagram.com/omenbyhp/?hl=en">OMEN</a>, which focuses on laptops, desktops and accessories for the intent of gaming. Meanwhile groups like FaZe Clan have their own massive social following, marketing agency, apparel line, in-house production studio, talent management business, sales team and much more. Together they are both pushing the agenda of esports, especially during a time where people are finding more relevance in online communities.</p> <p>In this episode they discuss not only the business aspect of gaming, but also its cultural impact. Daryl and Nikan see a bright future for gaming, firmly believing that "everyone is a gamer."</p> <p>Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into <a href="https://hypebeast.com/radio">HYPEBEAST Radio</a> and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.</p> <p>For more info: <a href="https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78">https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78</a></p> <p><a href="https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj">https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj</a></p> <p><a href="https://fazeclan.com/">https://fazeclan.com/</a></p> <p>Social:</p> <p><a href="https://www.instagram.com/fazenikan/?hl=en">https://www.instagram.com/fazenikan/?hl=en</a></p> <p><a href="https://www.instagram.com/omenbyhp/?hl=en">https://www.instagram.com/omenbyhp/?hl=en</a></p> <p><a href="https://www.instagram.com/fazeclan/?hl=en">https://www.instagram.com/fazeclan/?hl=en</a></p> <p><br></p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/businessofhype/support" rel="payment">https://podcasters.spotify.com/pod/show/businessofhype/support</a>
