Summary: In this episode, I chat with Wilf Nelson, a Neuroscience Researcher, and a Ph.D. at the University of Birmingham and the host of Watercooler Neuroscience Show. We talk about neuroscience misconceptions, why you should stop trying to HACK YOUR BRAIN, and instead what do the simple and boring things you know should, i.e getting 8 hours sleep and stopping eating as much junk food and sugar. We also discussed placebo effects and how it can impact your business, along with how you can use neuroscience to improve your business and learn how to test your business ideas and pivot if it not working.'
