Summary: In this episode of Art of the Kickstart, we interviewed Graham Ripple, COO of OYO Fitness, makers of the full-body, portable gyms. Weighing under 3 lbs, yet providing up to 40 lbs of resistance, OYO NOVA Gym and OYO Personal Gym are the 1st and 2nd most funded fitness products in Kickstarter history, respectively. Listen in and learn about OYO Fitness' product development journeys and how it obtained enormous success on Kickstarter.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * The development of SpiraFlex technology used by NASA and the inspiration behind OYO Fitness<br> * Why they used crowdfunding as a means of market validation<br> * The marketing preparation techniques they used for both Kickstarter campaigns and how they differed<br> * The importance of omnichannel ecommerce and crowdfunding storytelling<br> * Their operational plan for fulfilling such a large number of backers<br> <br> <br> <br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/oyo/oyo-nova-gym">OYO NOVA Gym on Kickstarter</a><br> * <a href="https://www.indiegogo.com/projects/oyo-nova-gym#/">OYO NOVA Gym on Indiegogo</a><br> * <a href="https://www.oyofitness.com/">OYO Fitness</a><br> * <a href="https://www.amazon.com/gp/product/0061735361/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0061735361&linkCode=as2&tag=artofthekic-20&linkId=7ff089f5808e731b61ff12d82678b991">The Big Leap by Gay Hendricks</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today we’ve got an exciting episode for you. We are talking with Graham Ripple, the COO of OYO Fitness. Yes, that OYO Fitness. The most funded fitness product in the history of Kickstarter. Graham, really excited to have you on the show today.<br> Graham Ripple:<br> Thank you so much. Glad to be here.<br> Roy Morejon:<br> So, the original product that launched, the OYO Fitness product back in 2018, you guys launched that pretty much right after the New Year. Over 4,000 backers raised $660,000 roughly on the first launch, which is absolutely amazing. And now you guys are back with over 15,000 backers and over 2.4 million dollars raised for the OYO NOVA Gym. So, I’m really excited to dive in and talk about how this has become not only one of the fastest growing fitness companies in the world but now the most funded fitness product on Kickstarter.<br> Roy Morejon:<br> So, take us back to the beginning. How did you get started with OYO Fitness, and where did Paul Francis, the guy who created this technology,
