Summary: In this episode of Art of the Kickstart, we spoke with Cid Carver, Marketing Director at Lumen, creators of the first device to hack your metabolism. Not only did Cid spearhead the success of this multi-million dollar crowdfunding campaign, but she also helped launch two other health and wellness products: Vi, an AI personal trainer who lives in biosensing earphones, and UPRIGHT GO, a tiny habit-forming wearable that corrects your posture. Listen in and learn about the marketing strategy, prepwork and tactics used to raise over $5 million in total for these crowdfunding campaigns.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * The key components needed in preparation for a crowdfunding campaign launch<br> * Why capturing high-quality video content pays off in the end<br> * How she incorporated influencer marketing into Lumen’s overall strategy<br> * The biggest surprise Cid learned from all three campaigns<br> * The importance of planning for after your crowdfunding campaign ends<br> <br> <br> <br> <br> <br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/1050572498/vi-the-first-true-artificial-intelligence-personal">Vi on Kickstarter</a><br> * <a href="https://www.kickstarter.com/projects/upright-go/upright-go-fix-your-screen-slouch-correct-your-pos">UPRIGHT GO on Kickstarter</a><br> * <a href="https://www.indiegogo.com/projects/lumen-hack-your-metabolism-lose-weight#/">Lumen on Indiegogo</a><br> * <a href="https://www.lumen.me/">Lumen</a><br> * <a href="https://www.amazon.com/gp/product/0544570219/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0544570219&linkCode=as2&tag=artofthekic-20&linkId=f5e3f3fb80be4b9e3e5b6bb44eaf188c">Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow.<br> Roy Morejon:<br> The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today. I am super excited to be speaking with Cid Carver, the Marketing Director at Lumen. So, Cid is amazing. She has been the campaign manager on $3 million campaigns on Kickstarter and Indiegogo. So, really excited to learn about her progression on crowdfunding and helping multiple different startups raise lots and lots of money. So, Cid, thank you so much for joining us today on Art of the Kickstart.<br> Cid Carver:<br> Hey, thanks for having me and stoked to be here.<br> Roy Morejon:<br> Absolutely. So, your journey into crowdfunding is a unique one. So, really would love to tell the audience on what inspired you to begin working with startups and wher...
