Summary: B2B Podcasts are fundamentally different from B2C Podcasts. It’s all about alignment. Like landing a place, the best results from B2B Podcasts come from a good approach. The good news, you can start small and keep it agile from day one, developing your narrative framework and fan base as you grow. In this XL Podcast episode, Graham Brown shares insights on the 10 Reasons why you should start a B2B podcast today.
