Summary: In this hour-long episode of Art of the Kickstart, we sat down with Sam Olawale, creator of trip essential brand, LiteTravel. With Qubix, Qubix 2 and SMOL under his belt, Sam reveals his tried and true methods of product research, audience development and fast funding for three successful crowdfunding campaigns. Tune in to learn about the backstory of LiteTravel and it’s products’ journey from inspiration to shipment.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * Why Sam Olawale uses Kickstarter and how it’s changed over the years<br> * How LiteTravel garnered such a loyal brand following<br> * The importance of multi-variance testing and backer surveying<br> * Why Sam doesn’t recommend using incentive marketing<br> * What surprised him the most about crowdfunding<br> <br> <br> <br> <br> <br> <br> Links<br> <br> * <a href="https://litetravel.co/">LiteTravel</a><br> * <a href="https://www.kickstarter.com/projects/litetravel/qubix-2-make-unpacking-a-thing-of-the-past">Qubix 2 on Kickstarter</a><br> * <a href="https://www.indiegogo.com/projects/smol-6in1-all-weather-reversible-jacket-packs-tiny#/">SMOL on Indiegogo</a><br> * <a href="https://digitalsupersystems.com/">Digital Super Systems</a><br> * <a href="https://testmaxprep.com/">TestMax Test Prep</a><br> * <a href="https://www.jjsjustice.com/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.jjsjustice.com/&source=gmail&ust=1614854395345000&usg=AFQjCNGvw3SBjx83bAN81n_hu4U2mIX0PA">JJS Justice Lawyers</a><br> * <a href="https://www.amazon.com/gp/product/1501124021/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1501124021&linkCode=as2&tag=artofthekic-20&linkId=4ce0f5d330a98bbbd9d211208e793c6b">Principles by Ray Dalio</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK20 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art Of The Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art Of The Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art Of The Kickstart. Today, I am super excited to be talking to Sam Olawale all the way from London, UK. Sam is a Kickstarter vet. He has created multiple campaigns, been a collaborator on multiple campaigns, and his most recent campaign, SMOL, was another major six-figure success. So I’m really excited to be speaking with you today. Sam, thank you so much for joining us on the show.<br> Sam Olawale:<br> Thanks very much for having me, Roy. I really appreciate the opportunity.<br> Roy Morejon:<br> Absolutely. So really interested to know, where does your journey begin? Where did it all start to inspire and create LiteTravel, your company<br> Sam Olawale:<br>
