Summary: If a marketing expert promises you results that seem too good to be true, it probably is. <br> <br> In this episode, Matt and Kirk discuss why they believe it’s irresponsible for “marketing gurus” and “lead-generation experts” to claim that they can fill financial advisors’ pipelines and get them 10X the results. They also talk about what advisors have to gain by shifting away from a “quick win” marketing mindset.<br> <br> In this episode, you will learn:<br> <br> Why the promise of 10X and filling your pipeline is problematic<br> How to validate these promises<br> Why silver marketing bullet is not a sustainable pursuit<br> What to do if you’re approached by aggressive marketers that trying to sell you short-term success<br> And more!<br> <br> Tune in now to consider a new way to think about quick-win promises from marketers. <br> <br> Resources: Top Advisor Marketing | Kirk's LinkedIn post | Death By Referrals<br> <br> <br> <br> Brought to you by: iris.xyz
