Summary: <p>Want to do your part in this pandemic? Why don't you try becoming a <a href="https://www.youtube.com/watch?v=IsQ7Wto0FJg">Couch Potatotriot</a>, someone who stays home to save lives, but also eats Burger King? It's part of the company's brand pivot — one of many that companies have performed in order to keep their goods and services relevant. Another trend? Lots of <a href="https://www.youtube.com/watch?v=vM3J9jDoaTA&feature=youtu.be&fbclid=IwAR30j5728Z-Pzj6idZ8DlmAA8s3NcykLcHTKeWPn1FoCOrtq3fl8Oaydx7g">somber piano music</a>. </p> <p>Despite the fact that most people are stuck at home watching Netflix, advertisers are still vying for their bucks — promising that consumers can buy what they’re selling without winding up on a ventilator. This stark change in tone and approach is what Amanda Mull, staff writer at <em>The Atlantic,</em> dubbed "disaster-tising" in her recent piece, "<a href="https://www.theatlantic.com/health/archive/2020/04/how-advertise-pandemic/610456/">How to Advertise In a Pandemic</a>." </p> <p> </p> <p> </p>
