COVID-19 Episode 6 - Pandemic Messaging Using Behavioral Science




CRR Radio show

Summary: In the sixth episode of the special series of CRR Radio focusing on the COVID-19 Pandemic, we are looking at how to craft effective messages for the public using the tenets of behavioral science. To learn more, we talked with Dr. Ellie Kazemi, a behavioral scientist with California State University Northridge and Maggie Lawrence, a marketing behavioral specialist with Marketing For Change.