Summary: In this episode of Art of the Kickstart, we spoke with Matthew Deasy, founder of Oomph, makers of the 2-in-1 piston brew coffee maker and insulated travel cup. With two successful Kickstarter campaigns under their belt, Oomph has perfected the science behind the all-in-one, on-the-go coffee brewing and drinking experience. Listen in and learn about Oomph’s inspiration, product development journey and crowdfunding marketing strategies.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * Why Matthew Deasy started the brand, Oomph<br> * Their experiences prototyping both the debut product and their recent 2.0 version<br> * How the company used email marketing and Facebook to be successful in two campaigns<br> * The future of Oomph, amid the COVID-19 pandemic<br> <br> <br> <br> <br> <br> <br> Links<br> <br> * <a href="https://the-oomph.com/">Oomph</a><br> * <a href="https://www.kickstarter.com/projects/oomphcoffee/oomph-20-make-amazing-black-coffee-anywhere">Oomph on Kickstarter</a><br> * <a href="https://www.amazon.com/gp/product/0884271951/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0884271951&linkCode=as2&tag=artofthekic-20&linkId=6a13875a26826051e2f1c04e6715f038">The Goal by Eliyahu M. Goldratt</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today, I am talking with Matthew Deasy, founder of Oomph. Matthew, thank you so much for joining us today on Art of the Kickstart.<br> Matthew Deasy:<br> Thank you for having me, Roy. Pleasure.<br> Roy Morejon:<br> You guys have created some amazing coffee geekery products, as you put them. You’re a two time Kickstarter creator. You launched your first version of Oomph coffee maker back in 2016, over a thousand backers raised over 60,000 pounds for the original version. You’ve got version two going on right now on Kickstarter. I always like to ask my guests, “Where was the inspiration to create Oomph, where does this product start?”<br> Matthew Deasy:<br> Okay. It actually starts from another business that I was involved in where we essentially provide coffee, coffee machines, and servicing to hotels, restaurants, bars and offices. The product idea, essentially, came from when I was driving around, visiting customers and so on, and sometimes demonstrating the automatic machines. It struck me that, why is no one, at that point Arrow Press wasn’t about, at that point, why isn’t anyone for doing this piston delivered coffee because the taste is much better, I perceive, than a coffeetier.
