Summary: Altra disrupted the running shoe industry, there is no doubt about that, but it is the backstory of how this happened that is so intriguing and appealing. Today, one of the cofounders, Brian Beckstead shares the story of Altra, which in itself, is very similar to the ups and downs of a running journey for an individual. There were laughs from other brands, many sacrifices, and a relentless belief that something totally unique could work. An amazing underdog story and I can't wait to hear what you think.
