Summary: <p>When we work with our clients and dive deep into their social accounts - the first thing I love to talk about first is social media goals. I think a lot of businesses jump onto social media - but then they have no clue why they are there except for the reason that someone told them they should be! So they post and don’t see any traction, get frustrated and then just stop. Social media can be very effective when you have the right goals in place! Listen to our episode to determine what your goals should be for:<br> -Listening<br> -Influencing<br> -Selling</p> <p>Download a free PDF about social media goals in the show notes! <br> Show notes: <strong>:</strong> <a href="https://mainsite.21handshake.com/?post_type=podcasts&p=20999&preview=true" target="wp-preview-20999">https://mainsite.21handshake.com/podcasts/<strong>ep-86</strong>/</a> <br> </p> <p>Watch video: </p> <p><a href="https://youtu.be/IakcA-k_XGs" target="_blank">https://youtu.be/IakcA-k_XGs</a></p>
