Summary: In this episode of Art of the Kickstart, we interviewed Isabel Aagaard, cofounder of LastObject, a company on a mission to change the single-use culture. With products such as LastSwab and LastTissue, this brand creates reusable alternatives to throw-away items. Tune in to learn about the eco-minded inspiration behind LastObject, their prototyping method and their experience crowdfunding.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * Isabel Aagaard’s design background and how she co-founded LastObject<br> * How they manage and prioritize feedback when testing products<br> * The path from their first product, LastSwab, to creating a whole line of multi-use essentials<br> * The marketing tactics they deployed to ensure strong crowdfunding campaign launches<br> * Where they see LastObject in the future<br> <br> <br> <br> <br> <br> <br> Links<br> <br> * <a href="https://lastobject.com/">LastObject</a><br> * <a href="https://www.indiegogo.com/projects/lasttissue-the-reusable-tissue-pack#/">LastTissue on Indiegogo</a><br> * <a href="https://www.amazon.com/gp/product/1401946550/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1401946550&linkCode=as2&tag=artofthekic-20&linkId=e88401d8aee8c49b0ce4798844dc923c">The Universe Has Your Back: Transform Fear To Faith by Gabrielle Bernstein</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today I am super excited to be talking with Isabel, co founder of LastObject. Isabel, thank you so much for joining us today.<br> Isabel Aagaard:<br> Thank you for having me.<br> Roy Morejon:<br> I’m really excited. The inspiration that you guys have created is now sweeping the world in terms of obviously the eco-friendly items that you guys have found a fit for in terms of the market with first being LastSwab with almost 20,000 backers just on the Kickstarter campaign alone. Then your most recent success LastTissue, which is now running in demand over on Indiegogo, which had over 13,000 backers on Kickstarter.<br> Roy Morejon:<br> I’m really excited to hear where did the inspiration start in terms of beginning LastObject as a company with your other co founders. How did that all begin?<br> Isabel Aagaard:<br> Yes, well we started actually just researching where could we really make a big impact for the environment? And we’re all three designers, so this is our angle in life and we wanted to do a product. We wanted to do multiple products, but that then in some way really could make a difference.
