The role of programmatic advertising in publisher growth




Enterprise Podcast Network – EPN show

Summary: <br> <br> <br> <br> <br> <br> <br> Colm Dolan, the Co-founder and CEO of Publift, a programmatic advertising technology company joins <a href="https://epodcastnetwork.com/category/exclusive-interviews/enterprise-radio/" target="_blank" rel="noreferrer noopener">Enterprise Radio</a>.<br> <br> <br> <br> Listen to host <a href="http://www.twitter.com/EricDye" target="_blank" rel="noreferrer noopener">Eric Dye</a> &amp; guest Colm Dolan discuss the following:<br> <br> <br> <br> <br> * How does programmatic advertising differ for publishers vs. brands?<br> * How did you identify the need to help publishers in programmatic advertisers?<br> * What do Publift’s potential and existing customers identify their pain points to be?<br> * How do publishers adapt with the end of third party cookies?<br> * What’s the biggest industry-wide challenge you’d like to see tackled?<br> * What should larger publishers do to better manage their sales?<br> <br> <br> <br> <br> <br> <br> Colm Dolan is the Co-founder and CEO of <a href="https://publift.com/" target="_blank" rel="noreferrer noopener">Publift</a>, a programmatic advertising technology company. A former Google exec, with over 10 years of ad tech experience, helps take care of publishers advertising revenue so they can focus on what really matters – creating and delivering high-quality content.<br> <br> <br> <br> <br> <br> <br> <br> Website: <a href="https://publift.com/">https://publift.com</a><br> <br> <br> <br> Social Media Links: Facebook: <a href="https://www.facebook.com/publiftmedia" target="_blank" rel="noreferrer noopener">facebook.com/publiftmedia</a> Twitter: <a href="https://twitter.com/publiftmedia" target="_blank" rel="noreferrer noopener">twitter.com/publiftmedia</a> Instagram: <a href="https://www.instagram.com/publiftmedia" target="_blank" rel="noreferrer noopener">instagram.com/publiftmedia</a> Linkedin: <a href="https://www.linkedin.com/company/publift" target="_blank" rel="noreferrer noopener">linkedin.com/company/publift</a><br> <br> <br> <br> <br> <br> People also listened to this: <a href="https://epodcastnetwork.com/what-all-staffing-professionals-need-to-know/" target="_blank" rel="noreferrer noopener">What All Staffing Professionals Need To Know</a><br>