ML137: Caroline Crampton on Podcasting Principles, The Business of Media and Building a Loyal Audience

Summary: Caroline Crampton is a podcaster, writer and media commentator. In this episode we discuss: - What Caroline looks for in a good podcast and her current listening habits - The business of media and why podcasts are growing so fast - How to make creative work that builds a loyal audience So if you’re keen to learn more about podcasting, writing and the creative process, this episode has you covered.