SMME #130 Crafting Promotions for Maximum Profitability with Sara and Melissa of Sykes & Lanno Skinbar

Summary: In this episode, I’m joined again by my Growth Factor students, Sara and Melissa of Sykes & Lanno Skinbar, who are knocking it out of the park with crafting promotions for maximum profitability. In fact, this skill helped them meet a big monthly revenue goal in a matter of a few hours, and today they’re sharing their top tips and ways of thinking through promotion creation so that your clients aren’t the only ones benefiting.