Summary: To get an idea of how BuzzFeed plans its ad attribution problem, I recently spoke to Rich Reid, its senior vice president of global content. We talked about Bring Me, BuzzFeed’s travel vertical that publishes a wide range of video and text content across its website and social channels. Recently, Bring Me formed an ad partnership with Hilton, and I asked Reid about how his team designed the campaign so that BuzzFeed gets full credit for any business it sends Hilton’s way.
