Summary: In this episode of Art of the Kickstart, we interviewed Danh Tran, founder, and Bob Stevens, co-founder of Buttercloth, a men’s apparel company providing the comfort of t-shirts with the style of dress shirts. Essentially, Buttercloth uses a special cotton fabric blend to provide stretchability and wrinkle resistance for a wide variety of chic button-ups, polos and sweaters. Listen in to learn why and how Danh started the company as well as what’s to come for Buttercloth in the future.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> <br> <br> * The Buttercloth story, including Danh’s background and where the unique selling proposition came from<br> * The initial process of deciding and then designing the menswear features<br> * How they got NBA legend, Metta World Peace, to be an investor and brand ambassador<br> * How the fashion brand has evolved into what it is now<br> * Their experience on the popular entrepreneurial show, Shark Tank<br> <br> <br> <br> Links<br> <br> * <a href="https://buttercloth.com/">Buttercloth</a><br> * <a href="https://www.amazon.com/gp/product/0062220365/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0062220365&linkCode=as2&tag=artofthekic-20&linkId=9d28211474c35d40913b2c4ba540e058">Jump by Steve Harvey</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.<br> Roy Morejon:<br> Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today, I am talking with Buttercloth’s, founder Danh Tran and co-founder Bob Stevens. Danh and Bob, thank you so much for joining us today on Art of the Kickstart<br> Bob Stevens:<br> And thank you for having us, Roy.<br> Danh Tran:<br> Yeah, thank you for having us.<br> Roy Morejon:<br> Absolutely. I think everybody fell in love with you, Danh. On season 10 of Shark Tank. We were introduced to I think your brand for the first time for the majority of the world. I’d love to hear about the Buttercloth story and where it all began from.<br> Danh Tran:<br> Yeah, I was in fashion industry for 20 years and it’s just, I always hated to wear a dress shirt, traditional dress shirt. It’s just stiff and scratchy and very uncomfortable. When I go to work I just wear a tee-shirt and then anytime I have an important meeting I just have to put on a dress shirt and, then after the meeting I have to take it off and put back a tee-shirt on to be comfortable at office and then, and I’m thinking to myself I’m a designer for 20 years, I need to be the one have to solve this problem then that how, Buttercloth started, I just fly over to China, develop the unique fabric, which is,
