Summary: Growing<br> up on Staten Island, today’s guest was diligently moving forward on an<br> electrical engineering career track when he stopped for just a moment to<br> consider what that might mean. <br> <br> <br> <br> In<br> his view, a career as an electrical engineer involved working, sometimes for<br> years at a time at perfecting one very specific part of a larger technological<br> puzzle. <br> <br> <br> <br> He<br> had long imagined himself a businessman with a love of marketing and could see<br> that becoming an engineer wouldn’t scratch those entrepreneurial<br> itches. <br> <br> <br> <br> On this episode of the Serious Sellers Podcast, Helium 10’s Director of Training and Customer Success, Bradley Sutton is speaking with Rich Goldstein of Goldstein Patent Law. Rich will explain how patent law not only made possible a career that allows him to do something different every single day; it also helped him fulfill an important role for the many entrepreneurs active on Amazon. <br> <br> <br> <br> After<br> initially shifting from electrical engineering to patent law, Rich found<br> himself with a degree and tried to imagine what the next step might<br> be. <br> <br> <br> <br> For<br> a lot of new attorneys, the answer would have been to join a larger firm and<br> hope to support himself with the crumbs that were left behind by the firm’s<br> power players. <br> <br> <br> <br> Instead,<br> Rich decided to start his own law firm and used his marketing smarts in order<br> to create a clever way to put himself in the middle of a very successful group<br> of people who would need his services. <br> <br> <br> <br> He<br> started a magazine. <br> <br> <br> <br> But<br> not just any magazine. <br> <br> <br> <br> He<br> started a magazine for inventors. <br> <br> <br> <br> Then,<br> he began advertising his services in order to be right there as a ready source<br> of information.<br> <br> <br> <br> That<br> was a big hit. <br> <br> <br> <br> Next,<br> he was approached by the American Bar Association to write a book about<br> obtaining a patent. <br> <br> <br> <br> In<br> getting ready to launch the book he first went to a Traffic and Conversion<br> Summit, later joining their War Room Mastermind group where he quickly<br> realized that it was in eCommerce that his expertise was really<br> needed. <br> <br> <br> <br> He says that he’s happy that his bustling practice caters<br> to small entrepreneurs and start-ups selling patented products on Amazon.<br> <br> <br> <br> But,<br> how does someone know that they need patent law assistance?<br> <br> <br> <br> According<br> to Rich, if you sell enough on Amazon, eventually you’re going to save<br> considerable money by reaching out for Amazon patent assistance. At the<br> same time, even considering whether you might need patent help is a very useful<br> exercise to go through in the process of deciding if the product is really<br> positioned to make you significant money. <br> <br> <br> <br> <br> Rich says that Amazon’s ecosystem creates an interesting situation where the<br> logic concerning the relative value of the two types of patents is completely<br> opposite the conventional wisdom. <br> <br> <br> <br> That’s just one more reason to listen in to today’s episode. In it, he’ll make sure you know the difference between patents and trademarks and explain how to go about patenting a method of tying a shoelace. <br> <br> <br> <br> In episode 77 of the Serious Sellers, Podcast Bradley and Rich discuss:<br> <br> <br> <br> 02:40 - An Electrical Engineer’s Life Would Have Been Too Predictable 04:40 - A Long History with Marketing All the Way Back to College 05:35 - Creating A Steady Supply of Clients by Starting A Magazine for Inventors 06:4...
