How to Align Employees to the Mission with Weston Lunsford at Dental Intelligence




Growth Think Tank (fka "Leaders in the Trenches") show

Summary: Leaders must align employees to the mission so that they feel like owners in the company. A compelling mission is not a nice to have in business. It has become mandatory. When you align employees to something bigger than themselves, you get real loyalty. My guest today is Weston Lunsford, CEO of Dental Intelligence. His company was ranked #381 in the 2019 Inc 5000 list. Weston shares his journey of leadership and how the mission the company is referenced daily.