Summary: In this exciting episode of Art of the Kickstart, we interviewed Joe Lemay, co-founder and CEO of Rocketbook, a company that brings traditional note-taking into the digital age. Through a variety of products, accessories and bundles, Rocketbook provides reusable, customizable, cloud-connected pens and notepads. Listen in to hear what inspired Joe to launch the product, the challenges he experienced throughout all four of his crowdfunding campaigns, and advice for up-and-coming project creators looking to use Kickstarter to launch their ideas.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * The difficulties that come with taking a crowdfunded idea to actual product fulfillment<br> * How they managed feedback when adjusting their product to accommodate other features and benefits<br> * The ways they’ve segmented their email database to effectively target and convert backers<br> * Their experience with being on the popular entrepreneurial show, Shark Tank<br> * The biggest surprise they’ve encountered throughout all four Rocketbook campaigns<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/rocketbook/orbit-legal-pad">Rocketbook on Kickstarter</a><br> * <a href="https://getrocketbook.com/">Rocketbook</a><br> * <a href="https://www.amazon.com/gp/product/0307887898/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0307887898&linkCode=as2&tag=artofthekic-20&linkId=d6c2012d81f3acc949ef389d9818db52">The Lean Startup</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Inventus partners, the top, full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010.<br> Roy Morejon:<br> Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.<br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today is a very exciting episode because I am talking with Joe LeMay, Co-Founder, CEO of Rocketbook. Rocketbook is a four X creator on Kickstarter, a crowdfunded, the first notebook, the Wave, without ever even knowing how to build a product. So I’m really excited to dive in today with Joe and talk about the campaign, their experience on Shark Tank and teaser alert, an upcoming campaign that’s about to launch here very quickly. So Joe, thank you and welcome to the show.<br> Joe LeMay:<br> Hey, thanks Roy. Great to be here.<br> Roy Morejon:<br> So, I always love to start these interviews at the beginning and the inspiration behind creating Rocketbook. Tell our audience where it all began.<br> Joe LeMay:<br> Ah, yeah man. So, Rocketbook, if you don’t know, is just a paper and pen notebook, but it’s reusable. And we have an app too, so when you scan in your notes with it, it transcribes your notes and sends them to various cloud services for you. So really what it came down to was,
