Elizabeth Endres and Dale Borchiver, co-founders of Sweats and the City (@sweatsandthecity)

Summary: On this episode, I sit down with co-founders of @sweatsandthecity, Elizabeth and Dale. They discuss how their shared love for boutique fitness classes inspired them to begin reviewing studios after noticing a gap in the market for unbiased reviews. They dive into their goals for growing their account and compare our challenges when acclimating to new fitness classes. Elizabeth and Dale also elaborate on their methods of how they honestly review studios without bashing them.