Dr. Joe Cobbs: Sports Rivalries Explained - The Science Behind the Fiercest Rivalries in Sports

Summary: Our guest this week on The Secrets to Winning is the Founder of the Know Rivalry Project Dr. Joe Cobbs. Sports are full of legendary rivalries: Yankees - Red Sox, Duke - North Carolina, Lakers - Celtics, Alabama - Auburn, and so many others. But what elevates a competition to the level of rivalry? Is it a defining moment,? Is it simple geography, such as Green Bay’s proximity to Chicago? Is it a storied past colliding in the present, as with the Yankees and Red Sox? How about all of the above?