Andrea Mallard, CMO of Pinterest and Lara Balazs, CMO of Intuit - Keys to Platform Amplification

Summary: Andréa Mallard, CMO of Pinterest, and Lara Balazs, CMO of Intuit, came together for our second installment of People-powered Growth Fueled by Transformative Technology. Today’s episode is on Platform Amplification, and what better expert to have joined us than Andréa Mallard. Join us all as we dive deep into what’s working, what’s not and what's possible, including what it means to be “intellectually generous” with consumers. Both Intuit and Pinterest share similar missions, so you’ll hear what it is like to leverage platforms to deliver on purpose, inspiring and “creating the urge to act." Also, one of the coolest parts of the whole discussion for me personally, was a fascinating look at how campaigns can turn into multiple, individual sensory triggers and, hence, segmented and applied across different channels in different ways.