Summary: Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and Instagram ads, but another way to boost your brand recognition and aesthetic expertise is through publicity aka PR. If you thought publicity was just for celebrities in Hollywood, you’re going to want to fire up your notes app and turn up the volume because these strategies stand the chance to put your spa on the map and help you stand out from the sea of other spas in your area!
