Summary: This week, it's Pillar 3 in my 8+1 Pillar Series which is all about determining your ideal client. If you haven't figured out who you are selling to or talking to, you've got to do this exercise ASAP! Business is more than just creating products & services. You've got to know who you are creating for in order to sell it, otherwise you're not going to attract the person who actually needs your creations.
