Summary: Download the MP3. Entrepreneurs need community. This entrepreneur makes communities. An Illinois native, Scott Heiferman came to New York while working for Sony in 1994. He quickly joined the avant-garde of the Silicon Alley community while growing his new media ad agency, i-traffic. After selling i-traffic to Agency.com (capitalized companies apparently acquire non-capitalized ones), Scott worked the counter at McDonald's. Scott left both the food services industry and the advertising business to create something unheard of: an on-line service that gets people to leave the computer. Show notes:
