Summary: The Pastured Poultry Talk podcast is back in 2020 with an episode about label deceit, also known as greenwashing. I tie the USDA's updated label guidelines, the APPPA conference, and some recent greenwashing misidentifications from the pastured poultry community in the same discussion. It's increasingly clear (and not all that surprising) that not everyone has the same understanding about what pastured poultry is and why it's important. Marketing against misleading labeling claims requires clarity. In this
