140: Cross-Generational Communications — How to Bridge the Gap to Engage Multiple Generations
Summary: We are in the early years of a fundamental demographic shift. What worked in the past will no longer be enough. In order to attract and keep top talent — and to influence their actions — you will need to change how you engage people.<br> Today’s workforce is made up primarily of three generations: Baby Boomers, Gen Xers, and Millennials. While every individual is unique, the three generations display key distinctions in motivations, preferences, and behaviors. In particular, the Millennial generation — which is even larger than the massive Baby Boom generation — now makes up a third of the workforce. As younger millennials continue to graduate from college, their powerful mix of values, communication style, and work perspective is driving a work-culture revolution.<br> In this episode, Jesse explains key generational distinctions and provides a framework to help leaders develop effective communication strategies, including three cross-generational lenses to calibrate your strategy.<br> <br> Thank you to Freshbooks for sponsoring this episode of Engaging Leader. Freshbooks is offering our listeners a free month of unrestricted use of their online accounting software (no credit card needed). Claim your free month at <a href="https://www.freshbooks.com/pages/leader" target="_blank">Freshbooks.com/Leader</a> and enter “Engaging Leader” in the section that asks how you heard about Freshbooks.<br> <br> Resources Mentioned in This Episode<br> <br> Recent podcasts and blog posts about <a href="https://engagingleader.com/?s=mobile">mobile engagement</a><br> Podcast: <a href="https://engagingleader.com/127-lets-get-visual-6-engaging-ways-to-use-images/">Episode 127: Let’s Get Visual – 6 Engaging Ways to Use Images</a><br> Podcast: <a href="https://engagingleader.com/136-sticky-7-keys-to-making-people-notice-care-and-act/">Episode 136: Sticky — 7 Keys to Making People Notice, Care, and Act</a><br> Podcast: <a href="https://engagingleader.com/138">Episode 138: Nudgy — How to Influence People to Make an Optimal Choice in the ‘Moment of Truth’</a><br> Podcast: <a href="https://engagingleader.com/003">Episode 003: 5 Steps to Creating a Communication Plan</a><br> <br> Subscription Links<br> <br> <br> <br> <a href="https://engagingleader.com/itunes" target="blank"></a><br> <a href="http://stitcher.com/listen.php?fid=27885" target="blank"></a><br> <a title="RSS" href="http://feeds.feedburner.com/EngagingLeader"></a><br> <br> <br> <a href="https://engagingleader.com/itunes" target="blank">iTunes</a><br> <a href="http://stitcher.com/listen.php?fid=27885" target="blank">Stitcher</a><br> <a title="RSS" href="http://feeds.feedburner.com/EngagingLeader">RSS</a><br> <br> <br> <br> Your Feedback<br> If you like our show, please <a href="https://engagingleader.com/itunes" target="_blank">rate us on iTunes</a>. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at<a href="mailto:jesse@engagingleader.com" target="_blank"> jesse@engagingleader.com</a>, subscribe to him on <a href="https://www.facebook.com/EngagingLeader/?ref=aymt_homepage_panel" target="_blank">Facebook</a>, or follow him on <a href="http://www.twitter.com/jesselahey" target="_blank">Twitter</a>.<br> <br> <br>
