Summary: Value is based on perception. We’ve heard it a thousand times. And yet, it’s so true. So let’s say you’re on board with that. Let’s say you concede that value is, in fact, based on perception. What then? What are some things you can do to really influence your client’s perception of you and your business? Enter Tavis and Amy Guild. Tavis and Amy are powerhouse entrepreneurs from Yakima, WA and they incorporate some fantastic ways of interacting with their valued clients. In order to be profitable, building value is a must for them so they’ve developed strategies revolving around five touch points they have with each client. Listen in as we discuss.
