Summary: <p>This week, we’re going to discuss an extremely important step in understand your audience <em>and</em> turning that into actionable information for your marketing planning – buyer personas! We’ve talked about buyer personas a couple times before, but we want to do a deeper dive in this episode and really discuss how they’re put together. Too many businesses skip creating buyer personas when they are a key part of putting together a strategy, so let’s look at what’s involved.<br> <br> This episode dives deep into ideal buyer vs. buyer persona and explains the difference between the two. We go over the specific questions you need to ask to discover your ideal buyer and then the specific questions to ask to discover your buyer persona (s)! <br> <br> Watch the episode: <a href="https://youtu.be/ZlMQkY-u4Jc">https://youtu.be/ZlMQkY-u4Jc</a></p> <p>Show Notes: <a href="https://21handshake.com/?post_type=podcasts&p=20957&preview=true" target="wp-preview-20957">https://21handshake.com/podcasts/<strong>ep-81</strong>/</a></p>
