Summary: This week’s episode was recorded live at CES 2020. Esports offer brands direct access to a prime consumer group: 18-35 year olds who may have parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message. Guest • Bryan de Zayas, Global Director of Marketing, Dell • Steve Arhancet, Co-CEO and Owner, Team Liquid • Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid
